Instagram has a vast audience and each sector of Instagram have a separate number of audiences. If you go towards the audience of Instagram stories, approximately five hundred million people watch stories every day. At least one-third of the viewed stories are from professional accounts. For instance, a professional profile on Instagram has advantages as at least two hundred million people daily visit one professional account on Instagram.
Professional accounts are both creator accounts and business accounts. Let us take a pause and think before going to Instagram that why you want to jump on this social media platform. If you want to go to this platform to connect with friends, family, and business then you need to make a personal account. However, if you want to be social with an audience on Instagram and want to become an influencer or business marketer then jump on to the professional account on Instagram.
Difference features of personal and professional accounts on Instagram:
There are some differences in the features of both personal and professional accounts on Instagram. You will see when you switch to a professional account that your reach to some features of Instagram is no longer available.
Let us see all those features that create differences in both accounts.
Privacy:
Only your personal account got this feature. By applying privacy, your account becomes private and you with not connect with everyone on Instagram. You can connect with your friend and family. You will not share your pictures and posts with everyone, only specific users whom you allow to see can see your profile. This privacy feature can make your exposure less and professional account users cannot avail of this option and have great exposure.
Music Instagram:
You will experience this feature of Instagram as it is only present in personal accounts. Music feature of stories of Instagram absence in the business account. Because of the copy write and license claim by music creators, Instagram does not allow business accounts to use these music stickers on stories.
Instagram insight:
A professional profile on Instagram is advantageous as to views insights about your posts, audience, and content. A professional account will allow you to see these insights from the insight tab. You will be able to view and analyze your audience, followers' demographic, and reach on your content. Through this analysis, you will better know how to improve the reach of the content.
How to switch to an Instagram professional account:
If you want to make your account professional, you can switch your account to a professional account by following these steps
1. Click on your Instagram app and log in to your account
2. Click on your profile bottom right corner of the screen and takes you to the grid
3. Click on three horizontal dots then go to the settings
4. Scroll down and click on the account
5. Move to the option of the switch to a professional account.
6. Now you need to choose whether as a creator like influencers or as a business account for business marketing.
A creator's Instagram account is somewhere between a personal and a business account. In this account, you can hide or display your contact information and have more advanced insights. For instance, you have allowed to manage your message requests and can be able to engage with your fans.
On the other hand, a professional account provides more call-to-action buttons and gives you more space for contact details of your business. This will help in increasing the reach of customers to your business account. For your non-business activities, you still make a personal account for this purpose.
4 Benefits of a professional account on Instagram:
In 2016, Instagram first time introduced these professional accounts for business purposes. At this time, the Instagram account turns into a cash machine when users use this app for earning purposes. Here we discuss the professional profile on Instagram advantages that are given below.
1. Connect with the Facebook page:
You can link your professional account with your Facebook page which will help you to advertise your product not only on Instagram but also on Facebook. You will get customers from both social media platforms. You cannot switch to another Facebook page and share a post on it because you only share a post on that Facebook page that link with your professional account. You cannot switch pages but if you want to do it you need to switch back to your personal account.
When you linked with Facebook, page then you will get all the linked permissions. Both professional accounts and Facebook pages will run equally by these permissions.
2. Ability to add a contact and action button:
Another useful feature authorized by Instagram to its professional account users is to add contact and action buttons. Through the contact button, customers will email you, dial call, and know your share location. This button helps the user to contact you so; they can maintain their trust in you and rely upon you. You can also add the contact information of your Facebook page to your business account on Instagram.
The action button gives information to the customers about their available online services. Instagram allows three action buttons that is food order, book now, and reserve.
3. Add links to Instagram stories:
One of the most annoying Instagram users will face that they cannot be able to use clickable links. The only link that operates is the link in your profile or personal account.
Another thing you can add URLs on Instagram stories and most people take action to visit the website after being attracted to the post.
The option to add links to Instagram stories is not available for all types of businesses. Your follower reach must be more than 10000 then you will allow putting links on your stories. Sometimes you cannot be able to increase your follower numbers so you need to buy followers indirectly. You need to buy followers on the highly recommended site Comprarseguidoresportugal.com
After meeting, the criteria click on the chain-link icon at the top of your story then click on the web link. Now you can add a URL to your story. In this way, you can add links to your Instagram story and promote your business.
4. Secondary inbox:
Professional accounts have a secondary inbox through which you have access to general and primary tabs. Through this feature, you can assemble messages and control notifications. In addition, you can manage your request section.
Business account or creator account:
Professional accounts are of two kinds: business and creator accounts. Deep analysis shows that business accounts are for brands, retailers, service providers, and local businesses. While on the other hand, the creator account is best for public figures, celebrities, influencers, bloggers, and artists.
A business account will help in promoting the business by marketing it on Instagram. Brands advertise their products and follow up many strategies to glamorize them so customers will be attracted to their products.
Influencers use the creator's Instagram account to show their skills and show their unique content to their audience and influence them. In this way, they will get more attention from the audience.
Conclusion:
If you want to earn through Instagram you can switch your personal account to a professional account to become more social. Professional accounts have another two dimensions business and creator accounts. In this article, we deeply discuss how to use a professional account, its benefits, and its difference from a personal account.
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