When you think about creating a professional or business profile on Instagram, questions arise about how to organize the feed to make it look beautiful, what themes the posts should have and how to choose a colour palette for Instagram. You need to invest in content planning and an in-depth digital marketing study to find these answers.
The choice of colours that compose the profile's look is part of the brand's visual identity strategy. These colours must be inserted in the different types of posts, as well as in the Instagram profile picture.
If you want to understand what a colour palette is and how to choose the best option for your Instagram, this post is for you. Check it out below!
In this post, you will see the following:
- What is a colour palette?
- Why think about a colour palette for your Instagram account?
- How to choose your colour palette for Instagram
- Tools to create a colour palette for Instagram
- 1. Adobe Color
- 2. Khroma
- 3. Shutterstock Colors
- 4. Coolers
What is a colour palette?
A colour palette is a set of colours that maintain harmony with each other and cause intentional sensations for a particular purpose; that is, the combination of colours was planned to convey a specific value, feeling or idea. It is used in the most diverse areas to create attractive products or services, such as fashion, design, architecture and even confectionery.
We even made a post here on the blog showing how the fashion market can take advantage of Instagram to awaken desire and increase sales. The colour palette in this segment can go beyond the brand colours and use the collections' colours, for example.
Why think about a colour palette for your Instagram account?
The colour palette for Instagram is directly associated with the visual identity of a business and has its brand colours as its starting point. If the profile is of a self-employed professional who wants to improve his marketing and has yet to define these elements, it is okay to define a temporary palette. Ideally, it should be a choice based on the meanings of the colours and characteristics you want to convey to people (we'll discuss this in the following topic).
This definition is important because users' first contact with an Instagram profile is visual (colours, elements, shapes, etc.), and it is one of the main factors responsible for generating brand identification. The harmony of colours and their combinations must reflect the value, quality and credibility the company can offer its consumers.
How to choose your colour palette for Instagram
A colour palette for Instagram should be chosen strategically. For this, the main steps are defining the brand identity and researching the meaning of colours.
For the brand identity, list the adjectives that describe its essence and purpose and the characteristics that are part of its personality and distinguish it from others. They must be reflected in all communication so that users can quickly identify which brand it is.
The other point to consider — and essential in this case — is to study the fundamentals of colour psychology to understand the most common meanings of colours and how they can be associated with brands. Despite this, there is no universal rule or meaning for colours. Observe the entire context of the product/service, market trends and the cultural sense it carries.
With a defined colour palette, it's easy to apply to your post or standard templates. We've created five free templates that you can customize however you like to make it look like your brand. Click on the banner below to download!
Tools to create a colour palette for Instagram
Several online tools analyze your brand's primary (primary) and secondary colours to create a colour palette for your Instagram feed. Explore all tones, from the most vibrant to the softest.
The types of combinations of primary and secondary colours can involve:
Analogous combination: the primary colour has close variants, very close in the chromatic circle, generating little contrast.
Complementary combination: they are colours opposite to the primary colour inside the circle, creating high contrast effects with vibrant and colourful tones.
The monochromatic combination uses a primary colour in different shades, as in the case of blue colour variations.
1. Adobe Color
Adobe Color is a free and easy-to-use colour palette generator that offers three possibilities for generating a colour palette: colour wheel (by inserting a colour code), extract theme (detects the colours of an image) and extract gradient ( also from a selected image).
Adobe Color lets you use colour themes saved in Adobe products such as Photoshop and Illustrator through the Adobe Color Themes panel or the CC Libraries built into those programs.
PS: Adobe is the brand that owns the favourite application of many social media, bloggers and digital influencers: Adobe Lightroom. Have you tested it yet? Take the opportunity to read our post on how to have an organized feed with Adobe Lightroom and tell us in the comments how the experience was. ?
2. Khroma
Do you have more than one colour combination option for your Instagram profile and need to know how to choose? You can add them to Khroma and let the site's artificial intelligence filter out the best options. There's just one detail that will require more time and patience: you have to select 50 colours to receive the result from the colour palette.
Choose a wide range of hues, values, and saturations for the best results. The greater the variety, the possible combinations Khroma will display. Oh! It is also free.
3. Shutterstock Colors
Hundreds of colour combinations, schemes and palettes: that's what Shutterstock Colors is all about, a free tool from the renowned site for stock images, videos and music — Shutterstock.
The site provides a pre-defined colour gallery; within them, the monochromatic, analogous, contrasting and triad combinations are shown. You can search the Shutterstock image bank for photos that contain the colour selected from the colour palette. Visualizing the use of colours in photos will help you develop ideas for your brand and create content ideas for your Instagram profile.
4. Coolers
Another free — and quite popular — colour palette tool is Coolors. With it, you can generate or browse beautiful colour combinations to apply to your designs, create a gradient palette between two colours, and even extract colours from images of your choice.
An exciting feature of Coolors is the Color Contrast Checker (colour contrast checker). It calculates the contrast ratio of the colours of the text and its background. If the text colour is not legible (easy to read on any device) with the background colour, a grade and rating are assigned to that combination, and you can test which colour looks best on the same screen.
Did you see how practical it is to create a colour palette for Instagram? The definition of these colours must comprise the union of studies on marketing, the visual identity of brands and the meaning of colours. Therefore, only choose colours based on personal taste or understanding whether they align with the intended brand positioning.For More Please Visit SEOINFOUP
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