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Instagram releases purchase via chat and payments

 Instagram releases Buy via chat and payments

Have you ever thought how cool it would be to sell and buy a product on Instagram entirely through Direct ? Buying via chat on Instagram already exists and will be gradually released, as usual, for all countries.



It is a feature that does not depend on the profile having activated the integration of an external virtual store with the Store on Instagram . The update promises to speed up sales through Instagram without distractions in the process, since until then it was necessary to exit the app to complete the order.

Note:  Instagram releases purchase via chat and payments


If you sell a physical product, this news will interest you. Read on!


What is chat shopping on Instagram?

Buying via chat on Instagram is a feature for selling products that makes it possible to purchase and pay for orders through the app 's private messages. The novelty was launched in July 2022 after Meta realized that it was already common for users to chat with companies through DMs before buying something from them. The difference is that this feature optimizes the process without having to involve a third-party payment service.


Instagram Direct, when well used, has the potential to be an efficient sales channel if the company adopts the attitude of resolving interaction. As? Clarifying people's doubts and indicating their products as solutions to problems they share with the brand. All in a natural and contextual way so as not to act like a spammer.


Who can use pay per chat on Instagram?

Enabling chat selling and buying on Instagram is currently only available to US small businesses and US users. There, even if the company has not registered the virtual store function, it is now able to receive and make payments by DM.


Payment for the purchase through Direct is made through Meta Pay, a feature similar to Facebook Pay that allows you to send money through the conversation screen itself. There is no forecast for expansion of functionality in other countries, for now. If the new function is well adopted, we should have news of the expansion to Brazil.


How does chat shopping work on Instagram?

When talking to a small business eligible by Instagram to use this feature, a product purchase can be initiated and completed without leaving the chat. Remembering that the buyer also needs to be from the US to see this feature enabled on their account.




Let's say you're interested in buying a notebook you saw on Instagram from a stationery store. Just start a conversation via the company's Direct, ask about customization on the cover, what sizes and colors are available and, when you decide, select the option you want to buy.  Instagram releases purchase via chat and payments




Once the order is placed in the chat, the online payment for this purchase will be made possible by Meta Pay, with just a few clicks. In this same chat, it is possible to track the order and ask questions related to it.


What is the current "Create orders" button in Direct used for?

Anyone who has updated their Direct to the version integrated with Facebook's Messenger may have come across an option similar to this functionality for orders and payments via chat. It is the “ Create orders ” menu that is in the “ + ” button, next to the message typing bar.


The difference is that when we simulate the creation of an order, neither the requester nor the order recipient see anything related to payment. Either way, we take this as a sign that Instagram will expand and bring this feature to us as well.

Note: Instagram releases purchase via chat and payments


"Create orders" button in Instagram Direct


As seen, buying via chat on Instagram is an exclusive payment method for Instagram Direct (DM), transacted by Meta Pay and available to sellers and buyers in the United States. In summary, the possibilities are:


for small businesses: create payment requests, confirm purchases, receive payments;

for buyers: answering questions about products for sale, making purchases and tracking orders.

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