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How to calculate Instagram Engagement rate 8 Tips?

Instagram Engagement rate

Different social media platforms are gaining popularity with a large number of followers increasing day by day. Through these platforms, you just gain popularity through engaging content. The more attractive your content will be the more you’ll get popularity among the followers and ultimately it will increase the engagement rate

The engagement rate on every social media platform describes how much the followers are interacting with your content either organically or you can buy Instagram followers to increase your engagement rate. The number of likes and comments on any post shows the engagement rate. In some cases, the number of saves, impressions, and posts receive also come under the engagement rate. 

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The engagement rate calculates the quality of content and allows you to judge the significance of the content shared with your followers. In terms of analytics to calculate the performance engagement rate is very much important. The higher the rate of engagement will show you the  more engaged audience towards your quality content

It is very important to calculate the Instagram Engagement rate because it will help you to check the success rate of your marketing campaign on the platform. The more engagement you will achieve the greater you will gain outputs in terms of popularity.

Why Engagement Rate is important?

To track the following factors calculating the engagement rate is very important and beneficial;

The interest of your target audience

The more and more your Instagram posts will attract your target audience the more your engagement rate will be increased. To maximize this, you have to generate the post with maximum interesting elements by searching for new and quality topics as per the interest of your audience with interesting graphics and pictures. 

Brand Reputation

It is very important to monitor your engagement rate over time comparing now with the last month and last year will help you to stay relevant. Always remember that audiences grow, and opinions keep changing.

To attract more followers

As you become popular you gain social proof which is usually observed by new followers. They observe your popularity through your engagement rate. This means higher engagement is the social proof that your brand attracts more happy and loyal customers in terms of more following. 

Indication of Progress

The engagement rate determines the rate of your progress as well because the more you will gain popularity the more you get a following and it will maximize the reach as well. We can say it’s the best marketing tool and an indication of your true progress. 

Your post Performance Indicator

In making your content strategy, you can access and evaluate your top content by tracking which posts gained more engagement rate. . It will help you to find out the topics and concepts that attract your audience the most.  Engagement rate can improve your social media content calendar and perfectly assist you to determine content selections for further establishing the content strategy and schedules. 

The average engagement rate on Instagram

Among the other social media platforms, Instagram is gaining more and more popularity. It is the favorite one for the influencers where they can generate more and more engagement rates. According to statistics, it is being shown that Instagram engagement is 23% more compared to it is published on Facebook. This engagement rate is not only helpful for influencers but also for a brand to reach a maximum number of audiences very efficiently by saving your time, money, and effort.

If we talk about the average engagement rate on Instagram, is  2.84% but it can fluctuate as the number of followers increases again no hard and fast rules for the average engagement rate. A brand that hires influencers on Instagram for its marketing campaigns, sees their engagement rate as well as the size of its community. 

How to Increase your engagement rate on Instagram?

Certain practices will help you to increase your engagement rate in different ways to be more popular and successful on Instagram;

Understand your target audience

It is very important to understand your target audience to make a successful media strategy. Knowing your target audience, you can’t be Knowing your audience is a key to creating attractive, more powerful, and engaging content. Generating the content as per the requirements of your potential audience will help you to achieve your desired results. 

Competitors Analysis

This is another more important practice where you can achieve a win/win strategy through competitors’ analysis. Regularly monitoring their content, schedules, content calendars and engagement rates will help you to generate your strategy with a different approach to attract more followers and to increase engagement rate as compared to your competitors. You have to analyze both the content and format. 

Using Hashtags

Hashtags indeed are a very interactive element that increases the engagement level very effectively. If you want to make your content visible on top posts then try to use the most effective and relevant hashtags. This is also the most efficient method because it will approach your potential audience directly.

Video format

You can use different types of formats just for better engagement. Video is also among the most favorite formats. Don’t overlook it and use it to increase your engagement rate. As per facts and figures, the average engagement rate of the video is faster as compared to usual photos. For making the most engaging content strategy try to use mixed formats for Instagram Reels and Stories. You can also use different features of Instagram to make your posts more interesting like hashtags, polls, shopping, questions, live video, etc. 

Collaborate with Influencers

To make your strategy more successful as well as to achieve maximum outputs you have to hire good influencers with the maximum following to peak up your engagement rate and to gain more visibility. As per statistics having a maximum of 4.2 billion likes per day Instagram is the most engaging platform among all the other social media platforms Buy Instargam Likes It all depends on your requirements and as per your brand value, you have to do the right choice to achieve maximum results in terms of engagement and visibility

How to calculate Instagram Engagement Rate

There are a few common formulas you can use to calculate the engagement rate on different social media platforms. You can also calculate value of your Instagram profile.

Engagement rate by reach (ERR)

This is the most commonly used formula to calculate engagement with your Instagram content. Through this formula, you can easily measure the number of people who interact with the content after seeing it. For a single post use the following one.

ERR = total number of engagements per post/reach per post * 100

To obtain the average result, add up all the ERRs from the posts you want to average, and divide by the number of posts:

Average ERR = Total ERR / Total posts


Engagement rate by posts (ER post)

This formula can be used to determine the engagement rate on a certain post as per followers. This is like the first one but instead of reaching it will tell you the rate of engagement by the different number of followers with your content.

This formula is used by different social media influencers; 


ER post = Total engagements on a post / Total followers *100

To estimate the average, add up all the ER posts you want to average, and divide by the number of posts:

Average ER by post = Total ER by post / Total posts


Engagement rate by impressions (ER impressions): best for paid content

This is the best way to measure the engagement rate as per impressions. In this way, you can measure how many people see your content. The main objective of this calculation is to check how often that content appears on a screen.

ER impressions = Total engagements on a post / Total impressions *100

Average ER impressions = Total ER impressions / Total posts

Daily engagement rate (Daily ER): best for long-term analysis

For long-term analysis basically, this is being used. The engagement rate by reach calculates engagement against maximum revelation. The main objective is to figure out how often your followers are engaging with your account daily.

Daily ER = Total engagements in a day / Total followers *100

Average Daily ER = Total engagements for X days / (X days *followers) *100

Engagement rate by views (ER views): best for video

This formula is very beneficial to see views on videos. This helps you to analyze how many people choose to engage with your videos after watching them.

ER view = Total engagements on a video post / Total video views *100

Average ER view = Total ER view / Total posts

Cost per engagement

This is the best way to measure influencer engagement rates.

If you are posting sponsor content and engagement is a key focus, you have to identify how much that investment is paying off.

CPE = Total amount spent / Total engagements

 

Meta Description 

Calculate your Instagram engagement rate and determine the ways to boost your presence by reaching out the large the target audience. 

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